Tuesday, December 17, 2019

Wispa - back by popular demand

In a supermarket yesterday I saw a stand of Wispa chocolate bars, and at the top of the stand was an advertisement that stated - Back by popular demand!

My first thought was that I didn't know they had gone but that's not saying a lot because I rarely eat chocolate bars.

But then it got me thinking about all the signs and notices we see that are so strongly associated with the idea of selling that just seeing the sign primes us to be ready to respond to the selling pitch.

Had I been a chocolate eater, then do doubt I would have salivated once the sign had hooked me, reeled me in and encouraged my eyes to be drawn toward the sultry dark blue of the wrappers of the chocolate bars piled on the stand.

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