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Rhetoric in Advertising

It’s considered old-fashioned to mention what makes one product different to others.

Why anyone might want it or need it.

Why it might be worth paying extra for, why it lasts longer, why it’s easier to use.
Any appeal to reason is seen as dinosaur thinking.


Read more at https://www.campaignlive.co.uk/article/when-rhetoric-die/1455968#mUF8wVAuLlfZxwtP.99