Dateline: Tuesday, October 1st, 2013
Website: Pelican Cards
Proposal Q and AQ: What type of product are you asking bloggers to review?
A: Greeting cards
Q: What qualifies a blogger to review your products?
A: Someone who writes on subjects that fit well with the greeting cards - so subjects like gifts, crafts, photography art, inspiration quotations, culture, literature, travel, animals, humour, the environment, flowers... it's probably easier to take a look at the site and see the cards.
One thing is that for sales to individuals we currently only ship to addresses in the UK.
We are looking at ways to sell abroad but at the present time for retail sales, it is UK customers only.
So if you are a blogger with an audience that is mostly outside the UK, then your readership may be disappointed if they can't actually get the product.
But if you think your audience would react well to hearing about these cards, then as a blogger... don't be put off if you are outside the UK.
Actually, for us that's possibly a good way to see whether there could be a strong market for the cards outside the UK.
Q: Why don't you sell outside the UK?
A: The cost to post to addresses abroad. We could get the cards printed in the country where there is a big enough market... and we are thinking strongly about the USA.
We'd have to be sure we can do proper quality control and we'd need to employ someone locally to actually send out the cards.
We have looked into it, but it takes a lot of setting up and it's not something to enter into lightly if you want to do it right.
Q: Anything else about the blogger?
A: It would be good if the blogger has a reasonably engaged readership, but it's not the main thing. The main thing is a review with a bit of spark to it; written by someone who wants to write about the cards because they like them and has something to say about them.
The bottom line is that every review is valuable feedback for us.
Q: What's in it for the blogger?
A: Content. Bloggers always want content. Of course, it has to be the right content. Hopefully, the cards are eclectic and different enough that they would appeal.
By the way, if a blogger but doesn't think a review would be 'their thing'... but thinks that maybe other bloggers they know would want to review the cards, then spread the word.
Q: What about getting a sample of the cards?
A: If someone wants to review the cards (and the website as well) and it looks like they and we are a good fit, we'll send a card or two. Holding a card is part of what it's all about.
We may say how thick the card is how the writing surface takes pen without smudging, but actually holding a card is transformative.
Q: Any final points?
A: Just that when someone writes a review, it is your review addressed to your readership, so it's only right that you have complete control and can say what you like about the cards, and what you don't like (hopefully, not much that you don't like..).
Q: How should bloggers contact you?
A: Go to the website at Pelican Cards and contact us via the Contact page. There's a contact form and an email address and a phone number there.