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Working Out The Price

The principle is simple: take a product that is ubiquitous and market-aware and price sensitive in the countries in which you want to sell. Find out what it sells for and use that as your price converter.
And the products he suggests using?

Big Macs from McDonalds - and for higher value items he suggests iPods.
From www.timnash.co.uk

How would you determine the price of a product or service for multiple countries?

  • You could go through each country and work out a value.
  • You choose a base currency and do real time conversions.
  • You could use comparable item counting.
Product Counting - (Finding a product similar to your own and using its price in each country to set your own.) The problem is that the product has to be the same in each country, and it doesn't account for import costs.
So how do burgers help? Well, let's start with an example:
Read more at www.timnash.co.uk

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Business For Britain Is Concerned With Business For Britain

This report in the New York Times today


LONDON — Is British business fretting about the risks of the country drifting out of the European Union? Or does it crave a looser relationship with Continental allies, one free from meddlesome regulation?
The answer to that question remained unclear Monday after a newly formed group of business leaders argued for a renegotiation of Britain’s membership terms — echoing the policy of Prime Minister David Cameron, who in January promised voters a referendum on whether the country would remain in the Union.
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