Anchor Text Has Lost Its Edge – Time To Build A Healthy Strong Domain, Old Techniques Are Not Going to Cut it
Last year I published a link correlation article showing the most important link building metrics to consider when putting together a campaign.
If you missed it check it out here.
It was republished and linked to widely including from SEOmoz as it was data from their tools that helped me put the report together.
I wanted to follow up on that report as since Caffeine has gone live a number of sites and clients have been noticing major switches in rankings and once high ranking websites are now struggling to make the first page. I personally believe there a couple of reasons for the fluctuations, however let’s start with a new bit of research.
After doing a little research into a few sites I can clearly see some trends;
- Over optimisation of anchor text
- Lack of brand links
- Large amount of site wide links
Read more at www.seowizz.net
After looking at an article on InsightScope about contest giveaways, I just read the FAQs for one of the tools, which is KingSumo Giveaway and I see that as at the time the FAQs were prepared, the tool doesn't integrate with Mailchimp. Instead you have to download a CSV and upload.Also, there is a warning that the tool may not be compatible with Facebook's terms in the future.Finally, there is a long, convoluted way you have to deal with duplicate content, which is described in the FAQs as follows: I’m concerned about duplicate pages for SEO We don’t create new pages, just add a parameter to your URLS. Google just sees the original page and URL structure. What we recommend if Google results are important is to run the tool, then once it looks like a winner I’d change the Title to the winner and the original URL. Remove the other titles. We are working on a fix to make this easier.Advanced users:Utilize the parameter tools in Google’s Webmaster Tools and set the Headline plugi…