Millions decide fate of BT couple
Viewers have decided what happens next to couple Adam and Jane from the popular long-running BT advert series.
The phone company received an amazing 1.6 million votes online after asking viewers to choose whether the BT couple should announce that they are expecting a baby in the next instalment of the ad.
Marketing director for BT retail Matthew Dearden told The Guardian: "The strand of ads we are doing at the moment are all about human interaction and human relationships [facilitated by BT products] and we thought about building the connection by getting people involved in the story of the campaign itself."
He added: "It is the longest running 'plot' campaign in the UK today, at least as far as we can tell. It is a real asset for us."Read more at uk.tv.yahoo.com
After looking at an article on InsightScope about contest giveaways, I just read the FAQs for one of the tools, which is KingSumo Giveaway and I see that as at the time the FAQs were prepared, the tool doesn't integrate with Mailchimp. Instead you have to download a CSV and upload.Also, there is a warning that the tool may not be compatible with Facebook's terms in the future.Finally, there is a long, convoluted way you have to deal with duplicate content, which is described in the FAQs as follows: I’m concerned about duplicate pages for SEO We don’t create new pages, just add a parameter to your URLS. Google just sees the original page and URL structure. What we recommend if Google results are important is to run the tool, then once it looks like a winner I’d change the Title to the winner and the original URL. Remove the other titles. We are working on a fix to make this easier.Advanced users:Utilize the parameter tools in Google’s Webmaster Tools and set the Headline plugi…