Seth Godin and Edward Bernays

In his {almost} daily post, Seth Godin says today


Who do you listen to?

Who are you trying to please?

Which customers, relatives, bloggers, pundits, bosses, peers and passers by have influence over your choices? Should the Pulitzer judges decide what gets written, or the angry boss at the end of the hall so influence the products you pitch? Should the buyer at Walmart be the person you spend all your time trying to please? Your nosy neighbor? The angry trolls that write to the newspaper? The customer you never hear from?

Just for a second, think about the influence, buying power, network and track record of the people you listen to the most. Have they earned the right?"


In 1928, Edward Bernays wrote that men follow leaders in different fields and that their sense of identity and identification with the leaders and the groups is generally more important than the underlying truth or falsity of what they believed as individuals.

Have we democratized who we listen to?

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