Skip to main content



Rhetoric in Advertising

It’s considered old-fashioned to mention what makes one product different to others.

Why anyone might want it or need it.

Why it might be worth paying extra for, why it lasts longer, why it’s easier to use.
Any appeal to reason is seen as dinosaur thinking.

From Campaign Live

Latest Posts

MarsEdit 4

The 75 Percent and Brexit

Resistance Is Futile

Jean-François Millet and John Everett Millais

Article on "How we developed a cheap, accurate, on-the-spot test for Ebola"

King's College Chapel, Cambridge

Raising The Spectre Of Being On Opposite Sides - Prime Minister Binali Yıldırım of Turkey

Designing cards: How we work

Eavesdrop, eavesdropper

The Mentality Of A Refugee