The Problem with Bump Sales

I just got an email for a Bump sale for WordPress themes from a software company. They offer $299.00 worth of themes for $90.00 except that every time someone buys, the price gets bumped up another $3.00

Clearly, the idea is that I should be galvanised to jump in before I lose the deal.

The email arrived at 19:42 and I clicked through to check just now and the price was $93.00

And it still is. Which means only one person has bought.

So I looked at the themes, and my rational brain is analysing the quality and whether I can make good use of them.

And my irrational brain is thinking that they must be bad because no one is jumping in to buy.

Let's see what the price is in an hour from now.

And if it is still at that price then my conclusion is that apart from any other consideration - the deal is an example of bad psychology.

A deal would have to be a near certainty to work this way. And if it is a near certainty, then why offer a discount at all? Or why offer such a convoluted discount? Just offer x% off the price to pull in the few extra customers who like a deal to be sweetened even when the offer is already great.

21:04 Still the same price.


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